If you are a savvy writer you’ll have your own blog or web site where you conduct most of your business, whether that business is advertising your writing services, selling your books, selling eBooks, making money through advertisements or affiliate sales or all of these ways.
And if you do have an online business then you need to drive traffic to your site and you’ll want to do it for free.
Well there’s no better and more free way to drive traffic to your web site than through writing articles.
Writing free articles as a marketing method works in several different ways:
1. It establishes your credibility of yourself and your business as an expert.
2. It reduces people’s fear of doing business with you because articles are seen as information products rather than blatant advertising.
3. Articles differentiate you from your competition who habitually bombard people with sales messages.
4. Providing lots of content-rich articles builds customer trust and encourages repeat business.
So write articles and send them to other web sites, ezines and article directory sites. And before you know it, you’ll be seen as a trustworthy, credible person to do business with.